Smash-Style Burgers from UK to Pakistan
Brim Burgers
Brim Burgers, born in Hertfordshire, UK, carved a name for itself with bold flavors and juicy smash burgers. With a presence across multiple UK cities, the brand expanded to Pakistan with a mission to bring authentic smash-style burgers to a rising gourmet fast-food market.
What is Brim Burgers?
Our team partnered with Brim Burgers to successfully launch their Pakistani franchise, bridging their UK identity with the local taste landscape. From localizing visuals to running influencer-led campaigns and performance ads, we ensured Brim's expansion delivered results from day one.
Services Provided
Objectives
- ◇Create a launch-ready strategy for Brim Burgers' Pakistan expansion, rooted in their UK legacy.
- ◇Develop culturally relevant branding while maintaining international consistency.
- ◇Drive initial brand awareness through content, creators, and Meta ads.
- ◇Build excitement around the launch with short-form video and influencer activations.
- ◇Position Brim as a top-tier burger destination in Lahore and Islamabad.
Approach
We led the branding, content, and digital growth of Brim’s Pakistan launch. From adapting visuals to managing influencer campaigns and performance ads, our full-funnel strategy focused on making Brim not just seen — but craved.
Brand Identity & Messaging
We refined Brim’s bold UK aesthetic for a Pakistani audience — keeping the premium feel while weaving in cultural appeal.
- ◇Reworked tagline, voice, and tone for a younger Pakistani audience (18–34).
- ◇Created custom launch visuals for outdoor, digital, and packaging.
- ◇Designed campaigns around 'Smash Bold, Eat Loud' to build brand voice.
Social Media & Organic Growth
We grew @brimburgers organically through punchy visuals, memes, food content, and trends.
- ◇Published 4–6x/week on Instagram: product carousels, BTS, lifestyle, and collabs.
- ◇Engaged with foodie creators and meme pages for virality.
- ◇Launched audience polls, stories, and giveaways to drive community.
Performance Marketing (Meta Ads)
Our paid strategy focused on conversions and hype — primed for store visits and delivery orders.
- ◇Launched location-based ads around Lahore and Islamabad within 8 km radius.
- ◇Used catalog, video, and carousel formats with audience retargeting.
- ◇Achieved 4.2x ROAS in first 60 days with CPL under PKR 25.
Photography & Content Creation
High-impact food photography to capture textures, mess, and crave-worthiness.
- ◇Shot burgers in real restaurant lighting to keep it raw and real.
- ◇Designed visuals for both delivery (Zapp, Foodpanda) and dine-in appeal.
- ◇Used AI + Lightroom presets to fast-scale consistent editing.
Reels & Short-form Video
We produced reels that went viral in the local food space — mixing fun edits with juicy burger prep shots.
- ◇Used trending audio, fast cuts, and hyper zooms to showcase burger smashing.
- ◇Ran 10+ short videos in first month — average reach of 30k per reel.
- ◇Added subtitles, emoji overlays, and hooks for story reposts.
Results
Footfall increase annually
Meta Ads ROAS
Avg reel reach
Conclusion
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