America’s Leading Physician-Chef & Lifestyle Medicine Pioneer
Dr. John La Puma
Dr. John La Puma, MD is a board-certified physician, New York Times bestselling author, and the founder of ‘ChefMD.’ A global leader in Lifestyle Medicine, he has dedicated his career to making science-backed wellness practical, engaging, and accessible through food, habits, and longevity science.
What is Dr. John La Puma?
Through an integrated digital strategy—spanning personal brand development, high-performing content systems, platform growth, and conversion-focused funnels—we repositioned Dr. La Puma as a trusted voice in nutrition, healthspan, and evidence-based lifestyle medicine across Instagram, TikTok, YouTube, and email.
Services Provided
Objectives
- ◇Transform Dr. La Puma’s digital presence into a high-authority wellness and longevity brand.
- ◇Create a scalable content system across TikTok, Instagram & YouTube.
- ◇Grow visibility through medical storytelling and food-as-medicine education.
- ◇Launch lead generation funnels for newsletters, online courses, and patient programs.
- ◇Improve email list growth and engagement through science-backed content.
- ◇Establish a consistent brand aesthetic across all digital platforms.
Approach
We developed a multi-platform growth ecosystem for Dr. La Puma—focused on science-backed content, storytelling, and accessible wellness education. Content pillars were built around longevity, nutrition, metabolic health, food as medicine, and evidence-based lifestyle medicine. We paired this with email funnels, landing page optimization, and digital campaigns to scale reach and nurture authority.
Brand Identity & Messaging
Defined a strong personal brand rooted in authority, credibility, and warm, practical guidance in lifestyle medicine.
- ◇Crafted messaging pillars around longevity, metabolic health, and food as medicine.
- ◇Developed a visual identity integrating warm neutrals, science-forward layouts, and culinary elements.
- ◇Positioned Dr. La Puma as a modern, relatable expert blending medical science with everyday wellness.
YouTube & Long-Form Video
Developed YouTube video frameworks that balance credibility, value, and retention.
- ◇Outlined episodic formats including: ‘Doctor Reacts,’ ‘7 Foods for Longevity,’ and ‘Food as Medicine Deep Dives.’
- ◇Designed thumbnails and titles optimized for CTR.
- ◇Created storytelling scripts blending research and real-life application.
- ◇Repurposed long-form content into 15+ micro clips monthly.
Social Media & Content Growth
Built a cross-platform content engine optimized for discovery, saves, shares, and credibility across TikTok, Instagram & YouTube.
- ◇Created weekly content calendars with a balance of education, recipes, longevity science, and myth-busting.
- ◇Introduced scroll-stopping hooks, medical storytelling formats, and scientific visuals.
- ◇Built series like: ‘ChefMD Tips,’ ‘Longevity in 30 Seconds,’ ‘Foods That Heal,’ and ‘Doctor Debunks.’
- ◇Repurposed long-form talking videos into TikTok and Reels micro-clips.
Email Marketing & Lead Funnels
Developed email sequences, weekly newsletters, and evergreen health funnels to nurture and educate subscribers.
- ◇Created high-converting landing pages for challenges and lead magnets.
- ◇Built welcome flows, segmentation logic, and behavior-based triggers.
- ◇Introduced weekly ‘Food as Medicine Fridays’ and longevity-focused newsletters.
- ◇Improved open rates and repeat engagement through educational storytelling.
Performance Marketing
Launched Meta ad campaigns to drive awareness, newsletter sign-ups, and course funnel traffic.
- ◇Created ad creatives with strong hooks and credibility cues.
- ◇Tested messaging: food-as-medicine, longevity, metabolic health.
- ◇Optimized campaigns for CPC, CTA strength, and relevance.
- ◇Improved lead cost while maintaining high-quality engagement.
Results
Increase in Social Engagement
Growth in TikTok Viewership
Reels & TikTok Avg. Views
Conclusion
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