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Haison Skin
Haison Skin is a U.S.–based Korean beauty retailer offering dermatologist-approved, results-driven skincare products. Known for ingredient transparency and Korean minimalism, the brand aims to make high-quality skincare accessible, educational, and trustworthy.
What is Haison Skin?
Haison Skin blends the gentle philosophy of K-beauty with science-backed formulas. Through educational content, product storytelling, and creator partnerships, the brand has positioned itself as a trusted destination for skincare lovers seeking effective and gentle solutions.
Services Provided
Objectives
- ◇Establish a cohesive brand identity rooted in K-beauty expertise.
- ◇Build trust and authority through education-led content.
- ◇Grow Instagram and TikTok organically through routines and product storytelling.
- ◇Launch and scale an authentic influencer/UGC pipeline.
- ◇Improve website conversion through optimized product pages.
- ◇Develop email sequences and weekly content for retention and repeat purchases.
Approach
We refreshed Haison Skin’s digital presence through a complete brand messaging overhaul, content system, influencer strategy, and conversion-focused improvements across social media, email, and website. The focus was trust-first, convert-next—creating an ecosystem where education, visual consistency, and product credibility worked together to scale growth.
Brand Identity & Messaging
Created a cohesive visual and verbal identity inspired by Korean simplicity, skin science, and gentle care.
- ◇Defined brand voice: gentle, educational, dermatologist-inspired.
- ◇Developed a minimal visual style rooted in white space + soft pastels.
- ◇Built messaging pillars around routines, ingredients, and transformations.
Product Storytelling & Photography
Captured clean, ingredient-focused product photography for use across ads, web, and social.
- ◇Shot detailed close-ups showing textures, serums, and formulas.
- ◇Created lifestyle scenes to bring real-use moments to life.
- ◇Styled minimal backgrounds for a premium K-beauty look.
Social Media & Organic Growth
Built a high-impact content system across Instagram & TikTok centered around routines, education, and results.
- ◇Developed monthly content calendars with 4–5 posts weekly.
- ◇Created series: K-Beauty 101, ingredient breakdowns, routines, before/after.
- ◇Used UGC, trending sounds, and product demos for growth.
- ◇Focused heavily on saveable and shareable content.
Influencer & UGC Program
Developed a structured creator pipeline with product seeding, briefs, and ongoing partnerships.
- ◇Built a roster of 100+ creators matched by skin type & content style.
- ◇Developed creator guidelines for aesthetic consistency.
- ◇Repurposed UGC across web, ads, reels, and email.
- ◇Increased volume of authentic content 3× within 2 months.
Email Marketing & Retention
Strengthened retention through structured flows and weekly education-based newsletters.
- ◇Created welcome flows, abandoned cart flows, and routine-based emails.
- ◇Developed weekly newsletters focused on education + product discovery.
- ◇Introduced bundle recommendations to increase AOV.
- ◇Improved repeat purchase rate through consistent nurturing.
Website Optimization
Improved product discoverability and conversions through copy and structural enhancements.
- ◇Rewrote product descriptions with benefit-led clarity.
- ◇Created skin concern pathways to guide shoppers.
- ◇Highlighted hero SKUs and routines to increase AOV.
Results
Increase in engagement
Increase in influencer content output
Website traffic from social
Conclusion
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