Handmade Footwear | Designed & Crafted Locally
JootiShooti
JootiShooti is a handcrafted footwear brand that draws inspiration from Pakistani heritage, blending traditional designs with contemporary fashion. Each pair is meticulously crafted, showcasing the rich cultural artistry of the region.
What is JootiShooti?
JootiShooti offers a range of handcrafted footwear, including Khussas and other traditional styles, designed and produced locally in Pakistan. The brand emphasizes quality craftsmanship, cultural heritage, and modern aesthetics, appealing to customers worldwide.
Services Provided
Objectives
- ◇Develop a brand identity that reflects the fusion of traditional craftsmanship and modern design.
- ◇Enhance online presence through engaging social media content and influencer collaborations.
- ◇Increase global reach and sales through targeted performance marketing campaigns.
- ◇Showcase the craftsmanship and cultural significance of products through high-quality visuals.
- ◇Optimize the e-commerce platform for better user experience and conversion rates.
Approach
Collaborated closely with JootiShooti to revamp their brand identity, emphasizing the blend of heritage and contemporary fashion. Implemented a comprehensive digital marketing strategy, including social media campaigns, influencer partnerships, and performance marketing, to boost brand awareness and sales.
Social Media & Organic Growth
Leveraged social media platforms to build a community around the brand and increase organic reach.
- ◇Created engaging content showcasing the craftsmanship and stories behind each product.
- ◇Collaborated with influencers to reach a broader audience.
- ◇Implemented interactive campaigns to boost engagement and brand loyalty.
Performance Marketing (Meta Ads)
Executed targeted advertising campaigns to drive traffic and increase conversions.
- ◇Developed ad creatives highlighting product uniqueness and cultural significance.
- ◇Utilized audience segmentation to reach potential customers effectively.
- ◇Monitored and optimized campaigns for maximum ROI.
Photography & Content Creation
Produced high-quality visual content to showcase the intricate details and craftsmanship of the footwear.
- ◇Conducted photoshoots highlighting product features and cultural elements.
- ◇Created lifestyle imagery to connect with the target audience.
- ◇Ensured visual consistency across all marketing channels.
Reels & Short-form Video
Developed engaging short-form videos for Instagram and TikTok to increase brand visibility.
- ◇Showcased behind-the-scenes footage of the crafting process.
- ◇Highlighted customer testimonials and product features.
- ◇Utilized trending formats to enhance reach and engagement.
Website Development
Enhanced the e-commerce platform to provide a seamless shopping experience.
- ◇Optimized website layout for better navigation and user experience.
- ◇Integrated features like size guides and customer reviews.
- ◇Improved website speed and mobile responsiveness.
Results
Increase in online sales
Instagram follower growth
Ad ROAS on Meta Campaigns
Conclusion
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