Where Minimalist Form Meets Heirloom Quality
Minimal Space
Minimal Space is a handcrafted furniture brand blending timeless craftsmanship with contemporary minimalism. Built on the philosophy of simplicity, quality, and purpose, every piece is made from solid wood with impeccable attention to detail.
What is Minimal Space?
Minimal Space redefines luxury living with handcrafted furniture that balances minimalist aesthetics and heirloom quality. From clean-lined beds and consoles to timeless dining sets, the brand is a destination for design-conscious customers seeking authenticity and craftsmanship.
Services Provided
Objectives
- ◇Craft a brand identity that reflects minimalism and premium craftsmanship.
- ◇Design an immersive storefront to showcase handcrafted furniture.
- ◇Build an organic social presence to attract and engage interior design lovers.
- ◇Drive traffic and sales through performance-driven Meta ad campaigns.
- ◇Create engaging video content for Instagram and TikTok to boost discovery.
Approach
We worked closely with Minimal Space to create a refined visual identity and tone that evokes warmth, minimalism, and timeless quality. We designed a sleek e-commerce experience, captured elegant photo content, produced reels for virality, and ran performance marketing to drive growth.
Brand Identity & Messaging
Developed a premium, minimalist brand system that aligns with the handcrafted essence of Minimal Space.
- ◇Logo design rooted in symmetry and proportion.
- ◇Neutral palette and earthy tones for timeless visual appeal.
- ◇Tagline: 'Where Minimalist Form Meets Heirloom Quality'.
Social Media & Organic Growth
Grew Instagram organically through mood-based storytelling, home decor tips, and behind-the-scenes furniture production.
- ◇Posted 4–5x weekly with carousel posts and reels.
- ◇Focused on craftsmanship, slow-living lifestyle, and product aesthetics.
- ◇Engaged actively in DMs and comments to build loyalty.
Performance Marketing (Meta Ads)
Ran seasonal and evergreen ad campaigns for bestsellers and new launches targeting high-income households and designers.
- ◇Split-tested messaging: craftsmanship vs. minimal living.
- ◇Used catalog ads, video creatives, and limited-time offers.
- ◇Improved ROAS by 3.5x in 60 days via refined audience targeting.
Photography & Content Creation
Captured high-quality product photography and styled shoot content for use across web, ads, and social.
- ◇Shot product close-ups highlighting textures and finishes.
- ◇Curated flat-lay and lifestyle scenes to evoke emotions.
- ◇Maintained visual consistency across platforms.
Reels & Short-form Video
Created Instagram & TikTok Reels that showcase the design process, product use, and styling ideas.
- ◇Used trending audio and transitions to increase reach.
- ◇Focused on tactile moments: assembling, polishing, styling.
- ◇Boosted via Meta ads to get traction on viral formats.
Website Development
Built a clean, performance-optimized e-commerce site on Shopify to support storytelling, exploration, and conversion.
- ◇Focused on whitespace, image hierarchy, and intuitive browsing.
- ◇Integrated custom furniture variants, sizing, and shipping logic.
Results
Increase in Shopify revenue
Instagram follower growth
Ad ROAS on Meta Campaigns
Conclusion
Your Development and Marketing Partner
From MVPs to full-scale digital campaigns, we help businesses build and grow with end-to-end development and marketing solutions — all under one roof.